Do you know how to overdeliver vs. overwhelm? It’s so tempting to give them more … you know so much that can help them. But what happens when we’re overwhelmed? We don’t know where to start. A confused mind does nothing. Even if you feel like No! I’ve given them everything step-by-step… the workouts, the …
How to Overdeliver vs. Overwhelm with Your Fitness Programs Read More »
This post is in response to the many questions from trainers and health coaches after recent (and upcoming) presentations for FitnessFest.org, MEDFIT.org, SCW and the Pre-Con training and my TEDx talk. In effort to respond to all the questions quickly during this time when business building feels urgent… I’m hosting a master class on Wed. …
Training Clients in Menopause for Results & Business Growth Read More »
Email marketing for fitness was not a part of your degree in physiology. It wasn’t a part of Sports Management (I taught it at ISU so I am pretty confident about that) and it’s pretty niche so not yet a part of Marketing 101 you took either. It wasn’t included in your certification course. Where …
4 Big Mistakes in your Email Marketing for Fitness Read More »
When Monday Sucks and You’re a Personal Trainer If you’re a personal trainer and Monday sucks, you’re in trouble. Monday is notoriously the biggest day of the week. You know, “never miss a Monday.” The struggle over the weekend is real and Monday is redemption day. So if that’s you, and you’re either too busy …
She’s Looking for a Hormone Balancing Fitness Specialist A whopping 4/5 women in perimenopause and menopause are looking for a menopause fitness specialist expert. They don’t know it. They don’t yet use words like “menopause trainer”, “menopause specialist”, or “hormone balancing specialist”. But as soon as you can use those words alongside your name with …
Are Your Female Client’s Cravings Killing Results? Got clients who aren’t seeing results? Or who show up and confess that they fell off the wagon? She craves something mid-afternoon and can’t control herself. Or she’s fine all day and then it hits at night. She munches from dinner to bedtime. There are psychological and physiological …
Reasons Your Midlife Female Client’s Cravings Kill Her Results Read More »
Are Social Media Mistakes Killing Your Reach? Social media mistakes cost you. Whether you spend money on ads or not you are spending money paying someone or doing it yourself when your skills are elsewhere. You’re missing out on the ability to reach people who are on social media. You can correct it pretty quickly. …
8 Social Media Mistakes Wasting Your Time (fix them fast!) Read More »
Leptin resistance can effect so many clients. You’re significantly overweight and obese clients are most likely to have it. In an easy-to-understand explanation, it’s a bit like insulin resistance. The body is making leptin but it’s not being recognized by the brain. Leptin is the “satiety hormone.” Meaning, if you’re leptin resistance you’re not getting …
How to Identify Clients with Leptin Resistance (and what to do) Read More »
Be The Best Fitness Pro in Town in 2019
5 Ways Your Before and After Pictures Will Sell Better
How to Attract More Customers with BETTER Fitness Websites People will visit your fitness website. That’s a given. You can live around the world, across town, or next door. They will visit your fitness websites first before they call, come in, or email you. Will they find words that they use, in the way that …
How to Attract More Customers with your Fitness Websites Read More »
Tell them you’re done. Stop wasting your energy motivating fitness clients. It doesn’t help them and it doesn’t help you. They, nor you, don’t need motivation. They don’t need someone to be a cheerleader or to sell them a bunch of hooey about being a success story because they lose weight or fit into a …
Stop Motivating Fitness Clients and Make More Money Read More »
Debra has been a full-time fitness pro for 38 years. Growing her own business, a team of trainers, and presenting internationally on fitness marketing & sales. Starting over… From 0 to freedom after 50, if she can you can.
Debra Atkinson
Voice For Fitness LLC
1630 30th St Ste A Boulder, CO 80301
(720) 282-1390