Attracting Clients

Podcast for Fitness Business Professionals

The Difference Between Coaching and Advising

What’s the difference between coaching and advising a client? Are you using the title coach but a little unsure of what that means? You’re not alone. There are thousands more coaches of all kinds: health coaches, business coaches, life coaches, wellness coaches, divorce coaches, career coaches, and many wear the hat of an expert in …

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How to Overdeliver vs. Overwhelm with Your Fitness Programs

Do you know how to overdeliver vs. overwhelm? It’s so tempting to give them more … you know so much that can help them. But what happens when we’re overwhelmed? We don’t know where to start. A confused mind does nothing. Even if you feel like No! I’ve given them everything step-by-step… the workouts, the …

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Training Clients in Menopause for Results & Business Growth

This post is in response to the many questions from trainers and health coaches after recent (and upcoming) presentations for FitnessFest.org, MEDFIT.org, SCW and the Pre-Con training and my TEDx talk. In effort to respond to all the questions quickly during this time when business building feels urgent… I’m hosting a master class on Wed. …

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4 Big Mistakes in your Email Marketing for Fitness

Email marketing for fitness was not a part of your degree in physiology. It wasn’t a part of Sports Management (I taught it at ISU so I am pretty confident about that) and it’s pretty niche so not yet a part of Marketing 101 you took either. It wasn’t included in your certification course. Where …

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The First Menopause Fitness Specialist Program in the World: Hormone Balancing Fitness Training

She’s Looking for a Hormone Balancing Fitness Specialist A whopping 4/5 women in perimenopause and menopause are looking for a menopause fitness specialist expert.  They don’t know it.  They don’t yet use words like “menopause trainer”, “menopause specialist”, or “hormone balancing specialist”. But as soon as you can use those words alongside your name with …

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Reasons Your Midlife Female Client’s Cravings Kill Her Results

Are Your Female Client’s Cravings Killing Results? Got clients who aren’t seeing results? Or who show up and confess that they fell off the wagon? She craves something mid-afternoon and can’t control herself. Or she’s fine all day and then it hits at night. She munches from dinner to bedtime. There are psychological and physiological …

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8 Social Media Mistakes Wasting Your Time (fix them fast!)

Are Social Media Mistakes Killing Your Reach? Social media mistakes cost you. Whether you spend money on ads or not you are spending money paying someone or doing it yourself when your skills are elsewhere.  You’re missing out on the ability to reach people who are on social media. You can correct it pretty quickly. …

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How to Identify Clients with Leptin Resistance (and what to do)

Leptin resistance can effect so many clients. You’re significantly overweight and obese clients are most likely to have it. In an easy-to-understand explanation, it’s a bit like insulin resistance. The body is making leptin but it’s not being recognized by the brain. Leptin is the “satiety hormone.” Meaning, if you’re leptin resistance you’re not getting …

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How to Attract More Customers with your Fitness Websites

How to Attract More Customers with BETTER Fitness Websites  People will visit your fitness website. That’s a given.  You can live around the world, across town, or next door. They will visit your fitness websites first before they call, come in, or email you. Will they find words that they use, in the way that …

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