Integrity
It’s not about the bike…or the weights or the TRX …its about YOU. Be the best service, expert and let go of focusing on what the competition is doing. Don’t publicly criticize the competition. To the public, they are you.
Fitness Management is a lot like time ma
Fitness Management is a lot like time management….How’s time management worked for you so far? Since you’ve been hearing about it, learning about it, and trying to manage it? Time management, for most people it goes something like this…they think about it, worry about it, try to organize it, and end up with the time …
If you aren’t already networking, get s
If you aren’t already networking, get started! You have to tell the world your the greatest personal training business in town in order for them to know it, right? Wrong. You want their friends and family to tell the rest of the world you’re the best personal training business in town. You already have “followers.” …
Socialize Your Biz self. Tweet, facebook
Socialize Your Biz self. Tweet, facebook, Linked In and blog(you and or someone who writes well) for your community. Mor2come
Promoting Personal Training
Fine tune your brand. First determine what you want it to be. Then do some research and find out if your public thinks that’s it. Then examine how you can close the gap between your ideal and your actual by looking with new eyes at your brand image.
Finding Clients
Creating prospects is not hard! It’s just easy to forget work when you leave the gym or club! Get yourself in the habit of networking in person! Social Media Marketing is great- for people you never come in contact with otherwise but it can’t replace YOU in person and the influence and laws of attraction you have for influencing more people to become active clients!
Personal Training Business School
Make sure you know the business of personal training. Closing the sale to get the client depends on your finding out what the motivating factor is for getting started today. The emotionally motivating factor. Probing questions, rather than jumping to an empty solution, are the ticket to more successful closings and new clients.
Creating a Fitness Niche
You don’t want to expand your reach to an ever-growing population and end up catching fewer people in your net. You want your focused message to speak loud and clear to a specific population and draw them to your services and products. Keep fewer customers happier and be the best at doing it can be more profitable and fun for you than trying to keep everyone happy.
Promoting Personal Training
They won’t come in the door, you’ll have to go get them. You have to walk and talk and think as they do. You have to consider whether your appearance and uniform and personality may intimidate them. Then at least you’ll have the beginnings of a plan to help yourself be more successful at a career that you were likely drawn to out of passion.