Unlike body work; where we need to create a good balance often by focusing on our weak links and stretching what’s tight while strengthening the long and weak; in business that’s not always a good idea. You do need to create a balance, but it doesn’t always have to be you. Decide what and where […]
Defining Your Strengths Read More »
Last week had you plopped any small child on Santa’s lap 9 out of 10 times you’d hear them rattle off a list of items they hoped to find under the tree. Knowing what you want is half the battle. You love your work, you want to be successful. If you haven’t determined what success
Know What You Want Read More »
If you haven’t let your clients, your staff, the other people who help you serve your customers that you care and appreciate them, do it today! You don’t have to get an elaborate gift. But if you haven’t had a holiday get-together, a celebratory lunch, sent a meaningful card to each, then take time today
It’s Not Too Late! Read More »
The winner of this year’s Fitness Program of the Year has something to say…to you. MarketingWell.com is her website. She has posted some tips and treasures. You may have done them and you may find a nugget that helps you gain some ground. I’m suggesting that as much as you pay attention to her literal
Sharing…the Season’s Best Marketing Read More »
You shared a list of books, new products on the market, and made your recommendations for gift giving? You’re not done! Now take that and develop a new one day nutrition bootcamp, a clinic, or a four week workshop using the content. Create an outline, list objectives (that the participants will…identify, experience, learn, practice, apply…a
Developing Value-rich Content to Attract New Clients Read More »
Gift giving time of year. Your inspiring the world to fitness, right. So as your clients and prospects are looking for gifts for others provide them with plenty of ideas. You are a wealth of knowledge and may not know it because you’re oh so close to it! You can do a quick send to
More Value Content You can Share with Personal Training Clients Read More »
‘Tis the season! …to be on the phone and emailing your clients….sometimes chasing them down to get them in and keep them accountable?? This is sometimes our slow time, yes. If you’re not seeing enough gift certificate money or new business activity in the door to keep you busy while your regular clients travel and
Offer Value and Value Personal Training Clients…for Free! Read More »
I don’t want to be sold. I don’t want someone else telling me what they think is best for me. At least not until I believe they are an expert. Our customers are the same. So tell, don’t sell. If you are the best in the business, and you truly do know your science as
Tell, Don’t Sell ….and get Sales in Personal Training! Read More »
Start doing your research! Find facts, quotes, anecdotes and identify how they support your message. Facts – Do your homework. If you use a percentage or statistic, know where it came from- the original source; not a Livestrong or About.com article by someone else giving their interpretation of it but primary research. What you’re saying
Debate the Personal Training Sale Read More »
If you want me to speak for two minutes I’ll have to prepare three weeks. If you want me to speak 30 minutes I’ll have to prepare a week. If you want me to speak for an hour, I’m ready now. – Winston Churchill Do you prepare like that? Is your “elevator speech” rehearsed, practiced,
Prepare to Sell Personal Training Read More »
What is your plan for Black Friday? Don’t have a plan? Time to get a plan! If your club members, clients and prospective clients exchange gifts during the holidays then the day after Thanksgiving is a big deal for you. Right now is when you get your foot in the door so people can plan
The Selling Holiday Read More »
Have you had any direct marketing calls during dinner lately? A mailbox full of colorful oversized postcard flyers? And inbox of opportunities? And you hung up, filed in the circular file without reading and deleted? So a waste of time, money and energy on the marketer’s and your part right? What you might remember is
Ask Permission to Sell Read More »
You deserve to attract your dream customers and earn the value of the transformation you provide. I’ll help you do it and keep the freedom and flexibility you love.
Debra Atkinson
Voice For Fitness LLC
1630 30th St Ste A Boulder, CO 80301
(480) 448-6560