What is your plan for Black Friday? Don’t have a plan? Time to get a plan! If your club members, clients and prospective clients exchange gifts during the holidays then the day after Thanksgiving is a big deal for you. Right now is when you get your foot in the door so people can plan …
Have you had any direct marketing calls during dinner lately? A mailbox full of colorful oversized postcard flyers? And inbox of opportunities? And you hung up, filed in the circular file without reading and deleted? So a waste of time, money and energy on the marketer’s and your part right? What you might remember is …
I met with a creative team for web design today. They asked a number of questions to gather information so they could design a program that meets my needs and that gets across the number one, two, and three priorities that I have for having the site at all. So I listened to this graphic …
A trainer recently sent me some ad copy to use as a post on our cardio equipment inside our club. It invited the reader to ask for more information about our bootcamps at the front desk. It’s a great idea. But it stopped at that. The bootcamps we offer are diverse in terms of time …
“I’m not going to buy anything today.” That’s how the session started. The trainer had an older client in for a new member complimentary session. My guess was that she was between 78- and 88. She was 80. Bingo. My mother would have said the exact same thing. There is a strong fear there that …
When You’re Selling Personal Training and They Don’t Want to be Sold. Read More »
“Is this a really slow time?” a trainer recently asked. Her complimentary session bookings are low right now. No, this is the first of November! Things are picking up if anything. Depending on your region the same may be true of you. In regions like ours that bring four seasons and the one looming ahead …
Thomas Plummer is an ikon in the fitness industry for those who have indulged in the business components of fitness business as a craft. He recently authored an article in Club Insider where he declared seven “sacred cows” in the fitness industry that need to die. What he did was stir up controversy and get …
This is the season, second only to January, when everyone is back into fitness and routine. So don’t ignore it! And don’t think just because you’re busy anyway you don’t need or want to advertise. The opposite…you want to maximize it! For every customer who is going to walk in the door and get back …
I don’t know sometimes who needs to hear this more. If a client has an issue and you know you could help them do you believe that you have the responsibility to try? You should be shouting, “yes”!! What if you went to a dentist appointment and the dentist identified a cavity but neglected to …
Selling Yourself, Personal Trainer, to Sell the Client Read More »
“If I’d have known I would live this long, I’d have taken better care of myself.” That’s how the saying goes. It couldn’t be more true today even of younger generations. Smoking, poor eating and drinking habits, lack of exercise and then constant complaints about how they feel or the diseases they’ve got. Last week …
You’re in the fitness business. You love exercise and fitness and sharing your passion. We’ve all said it before. Truth is, you shouldn’t have to tell anyone that. They should be telling someone else about that as they describe you. It should be obvious. But following your dream and your passion can be hard work. …
Your skill as a personal trainer are many and varied. You likely have strengths in some areas and weaknesses in others. There are some excellent coaches that will suggest you focus on your strengths. That’s a novel idea for some of us. We’ve been taught or conditioned to look for our weaknesses and try to …
You deserve to attract your dream customers and earn the value of the transformation you provide. I’ll help you do it and keep the freedom and flexibility you love.
Debra Atkinson
Voice For Fitness LLC
1630 30th St Ste A Boulder, CO 80301
(480) 648-8812