Debra Atkinson

copywriting workshop for fitness professionals

Copywriting for Your Fitness & Health Coaching Business

What’s the one skill every fitness & health coach needs? Copywriting. Copywriting for fitness & health coaches is not taught in school or in traditional certification courses. It’s definitely not taught in English lit and it’s not taught in communications 101. Yet, now more than ever, you’re going to connect with a client online first. …

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fitness marketing mastery debra atkinson podcast

Fitness & Health Pros, Get More Social Media Traction

Not Getting Social Media Traction? So you’re posting regularly you’re using Instagram, maybe Facebook, YouTube, Twitter, all the things, but results are dismal. Nobody is really liking, nobody’s really commenting and nobody’s really sharing and if you’re on Instagram, we’re going to talk a little bit more about Instagram specifically, Nobody’s saving, which is like …

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fitness marketing mastery debra atkinson podcast

How to Use Research as Your Fitness Marketing Secret Weapon

How do you use research as your fitness marketing secret weapon? Create an engaging opening: High impact during menopause? Are you thinking that might get you hurt? With the wrong start and progression, it might. If you’re extremely fragile, or have co-existing conditions, it’s also not advised. But for other women transitioning through menopause, you …

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fitness marketing mastery debra atkinson podcast

What to Say When They Say They Can’t Afford You | Personal Training

When they want it, you want to help them, but they say they can’t afford your personal training program, what then? If money weren’t an issue… Here’s the program components Which part of that means less to you that you’d like to cut out? When someone can’t afford your personal training program you have options. …

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