Debra Atkinson, Author at Fitness Professionals: Marketing Your Business

fitness marketing mastery debra atkinson podcast

Exclusive Look Inside Build Your Business Accelerator Mastermind

Leave a Comment / podcasts / By Debra Atkinson

#296 A special episode for inside Build Your Business Foundations Accelerator Mastermind. The lessons, modules, coaching support, and mindset taught inside the 3-month BYB Foundations Mastermind. Plus, I answer all of your questions about the Foundations Accelerator along the way, like: What exactly is the Foundations Accelerator Mastermind Who’s right for the BYB FAM What exactly I …

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Small Talk Say This, Not That Series | Fitness & Health Pro #295

Leave a Comment / podcasts / By Debra Atkinson

#295 Love or hate small talk, you can make small talk matter big! Here’s how to take the most benign questions and turn them into an opportunity to showcase your work in a way someone becomes intrigued by you and wants to hang with you longer. If you’re an introvert, I’ll bet you can relate to …

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Say This, Not That Series | Fitness & Health Professionals #294

Leave a Comment / podcasts / By Debra Atkinson

#294 In this series of weekly marketing posts, I’ll help you craft your content so that you can resonate with your ideal customers. I’ll choose an example of some fitness posts that are a good concept but miss the mark. Say This, Not That Fitness & Health Pros Now, there’s a whole lot more involved in …

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6 More Ways to Increase Your Fitness Sales This Season #293

Leave a Comment / podcasts / By Debra Atkinson

#293 Rest assured; I’m going to give you 6 more ways to increase your fitness sales this season. But I’m going to do it a little backhandedly. That is, I’m going to share why your marketing ISN’T bringing you more sales. These are six reasons why too many fitness pros are striking out when it comes …

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Dealing with Strong Emotions and Doing Business Anyway

Leave a Comment / podcasts / By Debra Atkinson

#292 We all have to deal with strong emotions and yet if you’re an entrepreneur you also have to figure out doing business anyway. If you’re running a business, no wait really, if you are the business, then inevitably you’re going to run into moments when life happens. You will have to both run your business …

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What to Say to Close the Fitness Sale (and what NOT to)

Leave a Comment / podcasts / By Debra Atkinson

#291 To fill your health & fitness coaching business, you have to know what to say to close the fitness sale. Or, rather how to open a conversation. And it’s not what will come out of your mouth first… unless you’ve rehearsed it after thinking about it. When you’re: On a phone call In a consultation …

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#18 Revenue Generating Strategies | Health & Fitness Professionals

Leave a Comment / podcasts / By Debra Atkinson

#290 Who doesn’t need and want more revenue generating actions? Note I said actions and not ideas. My goal is not to give you a list of very good ideas. What I want you to do is treat this like a check list. It may be a reminder for things you have done and have worked …

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Starting a New Business as a Personal Trainer | Entrepreneur Interview

Leave a Comment / podcasts / By Debra Atkinson

#289 Are you starting a new business as personal trainer? You’ll want to listen to this episode. I interview Jen Shaver who is in her second career. We hear here story of starting and growing her personal training business. My Guest: Jennifer Shaver from Fit with Shaver. She is a former endurance athlete who spent many …

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3 Ways to Avoid Burnout for Fitness Professionals Post Pandemic

Leave a Comment / podcasts / By Debra Atkinson

#288 Avoid burnout post pandemic no matter what the reason you have it. Stop scrambling to compete with someone else. The best way to beat comparison mode is two things: Know your customer better than everyone else What are the problems they have and want solved right now? What do they know now and what do …

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10 Social Media Tips That Work for Fitness & Health Professionals

Leave a Comment / podcasts / By Debra Atkinson

#286 You may think social media doesn’t pay the bills. But it could. In fact, there are plastic surgeons, physical therapists, and fitness pros who got checks from YouTube during COVID that kept them going when business was shut down. And in fact, it can be a huge source of organic traffic. It is for me. …

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Why Your Business May Be Stuck: (3) Worst Thing for Productivity

Leave a Comment / podcasts / By Debra Atkinson

#286 Having to get things done can either be the best or worst thing for productivity. Some perform well under the gun, others not so much. If you’re in a habit of waiting til the last minute, in other words, you’re probably a perfectionist, here are 3 tips to help you get things done easier without …

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Successfully Marketing to Active Older Adults | Fitness & Health Coaches

Leave a Comment / podcasts / By Debra Atkinson

#285 Are you marketing to active older adults? Successfully? Did you know more than 2/3 of them – especially women – don’t think advertisers understand them? While this episode touches on marketing, we dive into just what supports older adults most. There’s gold in using the science and facts to educate and allow it to work …

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Debra Atkinson

Exclusive Look Inside Build Your Business Accelerator Mastermind

Small Talk Say This, Not That Series | Fitness & Health Pro #295

Say This, Not That Series | Fitness & Health Professionals #294

6 More Ways to Increase Your Fitness Sales This Season #293

Dealing with Strong Emotions and Doing Business Anyway

What to Say to Close the Fitness Sale (and what NOT to)

#18 Revenue Generating Strategies | Health & Fitness Professionals

Starting a New Business as a Personal Trainer | Entrepreneur Interview

3 Ways to Avoid Burnout for Fitness Professionals Post Pandemic

10 Social Media Tips That Work for Fitness & Health Professionals

Why Your Business May Be Stuck: (3) Worst Thing for Productivity

Successfully Marketing to Active Older Adults | Fitness & Health Coaches

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Debra Atkinson

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