Debra Atkinson

fitness marketing mastery debra atkinson podcast

10 Social Media Tips That Work for Fitness & Health Professionals

#286 You may think social media doesn’t pay the bills. But it could. In fact, there are plastic surgeons, physical therapists, and fitness pros who got checks from YouTube during COVID that kept them going when business was shut down. And in fact, it can be a huge source of organic traffic. It is for me. …

10 Social Media Tips That Work for Fitness & Health Professionals Read More »

fitness marketing mastery debra atkinson podcast

Why Your Business May Be Stuck: (3) Worst Thing for Productivity

#286 Having to get things done can either be the best or worst thing for productivity. Some perform well under the gun, others not so much. If you’re in a habit of waiting til the last minute, in other words, you’re probably a perfectionist, here are 3 tips to help you get things done easier without …

Why Your Business May Be Stuck: (3) Worst Thing for Productivity Read More »

fitness marketing mastery debra atkinson podcast

Successfully Marketing to Active Older Adults | Fitness & Health Coaches

#285 Are you marketing to active older adults? Successfully? Did you know more than 2/3 of them – especially women – don’t think advertisers understand them? While this episode touches on marketing, we dive into just what supports older adults most. There’s gold in using the science and facts to educate and allow it to work …

Successfully Marketing to Active Older Adults | Fitness & Health Coaches Read More »

fitness marketing mastery debra atkinson podcast

The Perfect Facebook Ads Formula for Fitness & Health Businesses

#284 How would you like a Facebook ad formula that works? Yes, please, right?! No matter if you’re new to paid advertising, only thinking about it, but haven’t done any yet, or you’re a veteran but have noticed a huge change (for the worse) recently, listen to this episode. It will help you think about thinks …

The Perfect Facebook Ads Formula for Fitness & Health Businesses Read More »

fitness marketing mastery debra atkinson podcast

Selling for Coaches| How to Present Your Fee (Make an Offer) | Fitness & Health

#282 There are two parts to how to present your fee or make an offer and they are: Where – meaning what format When and what do you say So, I’m breaking this down into two podcasts because when I went to unpack it I knew I’d leave you hanging and leave important considerations out if …

Selling for Coaches| How to Present Your Fee (Make an Offer) | Fitness & Health Read More »

fitness marketing mastery debra atkinson podcast

Pandemic Fitness Business Success Story: Family Business| Episode #281

#281 In the year and a half we’ve had it’s nice to hear a fitness business success story. Hang onto your hats because it sounds too good to be true. But founded on listening to what was already working, first for them this sister act created a community that love them and what they’re doing. Sisters, …

Pandemic Fitness Business Success Story: Family Business| Episode #281 Read More »

How to Overdeliver vs. Overwhelm with Your Fitness Programs

Do you know how to overdeliver vs. overwhelm? It’s so tempting to give them more … you know so much that can help them. But what happens when we’re overwhelmed? We don’t know where to start. A confused mind does nothing. Even if you feel like No! I’ve given them everything step-by-step… the workouts, the …

How to Overdeliver vs. Overwhelm with Your Fitness Programs Read More »

fitness marketing mastery debra atkinson podcast

How to Launch Fall Fitness Promotions in Uncertain Times| Episode #280

#280 This fall fitness promotions are on shaky ground if you’re running a gym or studio. These are uncertain times for people. A confused mind doesn’t do anything. That could mean changes for those who are doing virtual sessions or memberships as well. This episode is all about how to launch fall fitness programs and promote …

How to Launch Fall Fitness Promotions in Uncertain Times| Episode #280 Read More »

fitness marketing mastery debra atkinson podcast

Still Teaching Multiple Fitness Classes & Sessions a Day? | Episode #279

Fitness professionals…Are you teaching multiple fitness classes a day online? Running personal training sessions online and doing the workouts with clients? Feeling beat up, exhausted, tired all the time? All the while juggling…. Keeping a facility afloat Home schooling 2 kids Operating as a single mom Or juggling time with spouse/partner and family Caregiving to …

Still Teaching Multiple Fitness Classes & Sessions a Day? | Episode #279 Read More »

fitness marketing mastery debra atkinson podcast

Two Big Fitness Marketing Mistakes Post Pandemic | Episode #278

If you make either of these two big fitness marketing mistakes post pandemic, it will cost you. You’re going to make them totally unintentionally. I mean of course, right? Why would anyone intentionally make a marketing mistake? Beyond that, though you may think that yes, you’ve got these two bases covered and realize after listening, …

Two Big Fitness Marketing Mistakes Post Pandemic | Episode #278 Read More »

Scroll to Top