It’s December 8, 2013. Tears stream down my face as I remove family pictures from the great room in my home… The year before… I had a comfortable 6-figure income, no debt, owned outright a 4200 sq ft house I loved, a Lexus, retirement funds, and no worries about paying my son’s tuition let alone …
Why Done for You Fitness Marketing Never Works | Episode #277 Read More »
The best lessons for fitness & health coaches are always going to come from making mistakes. Let’s face it, if you get it right the first time, you got lucky. You need to know why. So often that comes from doing it wrong, realizing what can go wrong, so that you can avoid it and …
5 Lessons for Fitness & Health Coaches: Learned Earning 135K in 30 Days Read More »
Is hiring help on your radar? Are you at a point you need to hire? The start of relationships is always yummy and exciting. The middles are riddled with hiccups and speed bumps, and the ends are either mutual or explosive. Here’s what I know after 37 years of experience collectively in my own private …
Fitness Pros: Hiring Help From “I Do” to “Oh F**k” Opportunities Read More »
I don’t personal train anymore. Do you love it? Every day the way you’re doing it? It’s a legitimate ask. I don’t work one-on-one any more except in a coaching relationship. I never exercise with a client. And would not advise you to be doing that if you’re coaching someone online. That’s a ridiculous service …
Don’t love tons of texts and emails? You might like this kind. People are texting asking me if they can promote my program to their group. Carole, who I met a few years ago at an event we were both attending and we’ve been friends on Facebook and see each other annually otherwise (except for …
You Want to Wake Up to These Kinds of Texts and Emails Read More »
What’s the one skill every fitness & health coach needs? Copywriting. Copywriting for fitness & health coaches is not taught in school or in traditional certification courses. It’s definitely not taught in English lit and it’s not taught in communications 101. Yet, now more than ever, you’re going to connect with a client online first. …
Copywriting for Your Fitness & Health Coaching Business Read More »
#272 You don’t really want your social media to go viral! What? If you’re hoping, wishing, even trying to create a video that will go viral, (come on, even just a little bit?) I’m about to convince you otherwise! With the hope that you can then: Focus on increasing the impact of social media you’re …
#272: Why You Don’t Want Your Social Media to Go Viral Read More »
In this episode, I cover 3 Reasons Your Social Media Isn’t Working. If your social media isn’t working, don’t give up. Get up, dust yourself off. And let’s do more of what is working right now. Post pandemic marketing strategies have changed. What worked 2 years ago, won’t necessarily now. What works today won’t necessarily …
My content was stolen last weekend. An Instagram post I’d shared on February 6, 2021, was almost verbatim copied… by another midlife health coach, who after using my post as if it were her own in which I shared a client conversation she took and used as if it were her client, and then also …
My Content Was Stolen, What Actions Can Fitness Coaches Take? Read More »
Doing that weekly fitness marketing plan is a must. Whether you decide you need to post four times a day on Facebook, or just once, once a day on Instagram or just every other day, it has to be done. Deciding on the image the text, any call to action, and all as a part …
How Long Does It Take to Do Weekly Fitness Marketing? Read More »
How would you like to get twice as much done every day? In half as much time as it normally takes. Well, listen, I’m not going to talk about Tim Ferris’ 4-Hour Week. I think we can all work 4 hours a week if we want to. We just might be broke doing it. Most …
Not Getting Social Media Traction? So you’re posting regularly you’re using Instagram, maybe Facebook, YouTube, Twitter, all the things, but results are dismal. Nobody is really liking, nobody’s really commenting and nobody’s really sharing and if you’re on Instagram, we’re going to talk a little bit more about Instagram specifically, Nobody’s saving, which is like …
Fitness & Health Pros, Get More Social Media Traction Read More »
