Are you marketing to boomers?
Recently posted on Gyminsight.com here’s an article that’s a quick read and a quick fix.
Check your website:
1. black font on white background?
2. larger font that usual?
3. images that depict your audience target?
4. images that show your target doing what motivates them to contact you? (HINT: it isn’t lifting weights)
These are quick changes. Small time commitments. And the difference between millions of dollars of revenue from the market that holds 50% of the wealth in our country…. who values their health and fitness more than ever before.
Go catch a boomer!