Month: March 2020

fitness marketing mastery debra atkinson podcast

What’s the Future of the Fitness Industry after the COVID19?

The future of the fitness industry is definitely changed forever. The value of health and fitness has increased. Potential fear of public places, shared spaces and equipment may carryover for a long time after. My Guest Tom Durkin, CEO of Health Fitness Management, Inc. in Central Iowa joined me for a candid talk about what …

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fitness marketing mastery debra atkinson podcast

What’s Really Holding You Back in Your Personal Trainer Career? (It’s Not COVID19)

What is really in the way of you having the personal training career you want? I’m unpacking it right now. I encourage you to stay with me all the way through this episode. Above all, don’t let COVID19 be an excuse to hide behind. Let it be a reason to dig in. Over 35 years …

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fitness marketing mastery debra atkinson podcast

Fitness Business Changes| Coping with COVID19

Fitness Business Changes are Inevitable What are experienced fitness professionals doing to help clients and customers and their own coping with COVID19? Alex has been in the human performance industry for over two and a half decades. She is the founder of Vitalé Studio, a holistic lifestyle coaching model where she guides clients  how to amplify …

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fitness marketing mastery debra atkinson podcast

3 Steps to Productivity for Personal Trainers in Times of Uncertainty

I’m tackling the topic of productivity for personal trainers in this episode. The uncertainty can be stifling. You can easily lose a day by not giving yourself every opportunity to take control. One look at the news or social media can rob you of a productive day you feel good about. You may be wondering, …

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fitness marketing mastery debra atkinson podcast

Future of Fitness Post Corona Virus | What Now What Later

What’s the future of fitness? What will happen to the fitness industry, and specifically to your business. As you knew it, it likely will never be the same. Those businesses built on sales over service, and those trainers who loved training but without follow up and connection to the customers they lost or didn’t get, …

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4 Big Mistakes in your Email Marketing for Fitness

Email marketing for fitness was not a part of your degree in physiology. It wasn’t a part of Sports Management (I taught it at ISU so I am pretty confident about that) and it’s pretty niche so not yet a part of Marketing 101 you took either. It wasn’t included in your certification course. Where …

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7 Things Female Personal Training Clients Hate (and how to avoid them)

Female Personal Training Clients Survey Responses Nearly 78-89% of female personal training clients – or potential personal training clients – are women between 45 and 70. Here’s what a recent survey of this demographic (Flipping 50 community members from subscribers, customers, and social media followers) reveals about their personal training experience. The survey: created on …

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