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The Single Biggest Error Most New Fitness Directors Make

Vertical and Horizontal Business Growth If you’re like so many entrepreneurs, you get itchy. You want to grow your opportunities to make more money fast. Even if you’re not so [...]

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Why You Should Go Place an Order at Vistaprint now

You Just Sold a Happy Customer: Did You Increase the Sale by 20%? What if you did that? Every sale you made was worth 20% more than it is now? What would your number be at the end of this month? [...]

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The Simplest, Cheapest, and Most Successful Way to Market Your Programs

ASK THEM If you want to know what your customers want, the best way to find out is to ask them. They’re a lot more likely to buy something that they want than something they don’t, [...]

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No Customer Cares About You More Than The One Who Knows Your Story

How to Pitch Your Niche… to your customer, the media, and most of all yourself Tell Your Story WHO are you… and Who is your business What you stand for and what you don’t WHAT you do… include the [...]

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You Have No Competition and You’re Not Growing?

Who Is Your PEPSI? You’re Larry Bird. Who is your Magic Johnson? You’re Coca Cola. Who is your Pepsi? If you’re wishing or wanting, or it’s true, that you don’t have [...]

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Your Personal Training Sales Funnel – Have You Got One?

Do You Know What A Sales Funnel Is? Not to be cagey or funny, but it is: the most underused, misunderstood and neglected part of your marketing and sales. Unfortunately, that’s the best [...]

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Create a Small Item A Customer Can Buy First to Increase Sales Later

What’s a Trip Wire? Customers have problems. That’s why they come to you. Something about your facility, service, or product solves that problem. They need a place to exercise. They [...]

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Are You Having This Conversation About Your Fitness Business?

You Know You’re a Personal Trainer If… You’re high on life one day when you’re full and your clients tell you what a difference you’ve made for them. Then you have a [...]

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Make Sure Someone Asks to Be On Your List – No Automatic Adds

Do Email Open Rates Fall Below 20% You may have two problems. 1. Your subject lines need major attention. 2. Your emails are not even getting seen. Let’s deal with number 2. If you have [...]

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Where Is Your New Customer Traffic Coming From?

Where is your traffic coming from? Where do people find you then opt in and get your “Freemium” gift? This of course in 2016 is the key to first impressions. It’s not new but I [...]