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How Can You Make Better Decisions and Encourage Your Team To Do The Same?

ARE YOU HAVING STAFF MEETINGS OR ARE YOU INNOVATING? I think over six and a half years of time some of the most wasted time I spend as a director of personal training was spent in meetings. Every [...]

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How To Become a Valued Partner and Not Just A Fitness Trainer For Your Clients

CONNECT OTHER PEOPLE Over 16 years ago going through my CoachU certification process one of the things I implemented in a much more organized way than I’d ever done before in 16 years of [...]

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The BEST Response to A Question About Your Fitness Products, Services and Prices

STOP SQUIRMING Your best answer is a question. You don’t dodge the question but you have to answer based on the clearly indicated, “It depends,” that’s true of every [...]

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Why People Buy Fitness Might Surprise You – and Change Your Marketing

Your Why: Why People Buy Your education is important. But it doesn’t matter nearly as much as your marketing. At least 70% of people make their mind up online before they call, email, or [...]

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The Once a Week Task That Should Be In Your System As Long As You’re In Business

Fundamentals Win Every Time No matter what business you’re in you need to focus on fundamentals. You can be in architecture, craft-making, engineering, or at-home schooling for that matter. [...]

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The Golden Rule of Networking and What Mistake to Avoid

Talk About Someone Brings You Both Down: Talk To People There is a simple way to set yourself apart as a true networking genius. It’s just this. You make it a rule to talk to someone and [...]

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ARE YOU SCHEDULING YOUR MARKETING EFFORTS LIKE YOU DO YOUR WORKOUTS?

ARE YOU REALLY CONNECTED TO A MARKETING STRATEGY? I’ll bet you can tell me exactly when you last did a cardio workout. I’ll bet the same of your next strength training session. When [...]

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You Have the Magic Lamp Waiting to Be Polished, Personal Trainer

In this post, I begin a series of networking tips evolved from coaching clients, and working directly in facilities – both retirement communities, fitness centers, and university settings [...]

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The Five Day Rule – Are You Following It?

The Five Second Rule Says Any Food That Falls On The Floor Is Still Good… if you grab it in five seconds. Right? That is if you don’t have a hungry pack of wolves or an Old English [...]

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