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Black, Small, Cyber and New Years Fitness Promotions

Do You Look Forward to Going to Walmart? Do you get excited? Do you look forward to it? Do you know you’re going to get great customer service? Is it the first place you want to go on your [...]

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Happy Thanksgiving!

I am grateful for the scores of fitness professionals that I have met along the way in these last 31 years. I am thankful for the ride through the evolution of fitness, health, and wellness. I am [...]

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Your Position is Not A Popularity Contest Until It Is

If Everything You Do Is Comfortable or Keeps Others Comfortable …. It’s not as likely to help them as something that pushes them, holds them accountable, and shows them the [...]

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Marketing Magic You Might Be Throwing Away

Start Digging In The Garbage If you’ve put time, money, and energy into building a program and you had no return you can’t blame the program! The marketing failed. It’s not even [...]

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Athletic Business Conference 2015 New and Notes from Day 1

Continuing Education Is A Must! That’s something you already know. But where do you spend your CEC time, money, and energy? This post shares not a topic-rich focus on learning but the [...]