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33 Ways To Get Burned in The Personal Training Fitness Business

33 Ways You Could Get Burned By Your Fitness Business In the business of fitness, directing and growing a department, team and the services that customers want there are things that will tempt [...]

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Half- Time is Almost Here Are You Half Way To 2015’s Goals? A Way to Grow This Summer’s Revenue

If You Love The Job You’re Doing and Know No One Else Can Do It Better, You Sleep Well At Night If you don’t have the energy and commitment to overreach like any athlete would in [...]

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Constipated Fitness Professional? Been there done that and what to do about it.

What’s Got You All Bound Up? I’ve been there. I may in fact be there right now. I told my number one confidant not long ago that I wasn’t sure that I didn’t sign up for an [...]

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The Customer Service Bomb You May Not Even Know About

In a Runner-friendly town… I stopped mid-run at the community rec center for hydration and a quick bathroom break. I’ve stopped at my share of Casey’s, Burgee’s Coffees, [...]

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How to Make Sure Your Message Evolves With your clients motivation

How to Motivate Fitness Customers At Every Stage Put down your text book full of Prochaska’s stages for a minute. This is dumbed-down and in doing so, easier! The truth is that starting, [...]

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Are you the boss or the employee of your business?

Who Takes Care of The Business When You’re Not Working? If you own a facility it’s you. If you manage a facility it’s you. If you manage a staff it’s you. If you are the [...]

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How to End the Discount Mentality That Harms Your Fitness Business

IS IT  YOU? OR YOUR CUSTOMER WHO HAS IT WORST? Watch this brief video for the solution to your customer’s issue. If you have the discount mentality, it will be harder to change.   [...]

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How To Keep Your FitnessMarketing Costs Down and your results up

How Much Does a Month of Social Media Fitness Marketing Cost? An hour a day? Two hours a day? Yours? Someone else’s? What return do you have for those odd 20-30 hours or depending on pay? [...]

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Does Your Fitness Work Life Embrace Your Own Wellness?

What Do The Founders of the Largest Fitness Organization in the World Know About Wellness? Plenty. Peter and Kathie Davis started IDEA (back when it stood for the International Dance Exercise [...]

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The First Rule of Fitness Marketing – two minutes to better messages

QUICK 4 QUESTION QUIZ: Who is your ideal client? How old is he/she? What is her/his biggest problem? What does he/she wish would go away? Are you that age and gender with that same problem? You [...]