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The Key to Social Media Success for Fitness Professionals

Why Are You On Social Media? Not intended to be a trick question. Yet, often I get a blank look back in response to that question. Then, there’s a flurry of activity happening without [...]

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How to Avoid the Quick Tour (or Consult) and Bye Buy

LOSING THE SALE BEGGING TO BUY Have you done this? Someone has called you and asked about your service. Someone has walked in and asked about personal training. Someone walks up and asks how [...]

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Do Your Ads Hit the Right Emotional Cord to Win Customers?

LOGIC and COMMON SENSE ARE OUT Thank goodness! I think I was blowing both anyway! What does work in ads and marketing is emotion. Rarely though do I see it used well on the grass roots level. [...]

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Simple Step to becoming Best at Fitness Sales

The Other Day I Talked About Behavior Change Are you changed yet? You think about this every day where your clients are concerned. When it comes to us doing the change it gets harder. So step [...]

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Your Bootcamps Better ( and full) in 10 Simple Steps

The Beauty of Group is Inspiration and Energy tied into Time Economy and Increased Revenue No arguments? I didn’t think so. Who doesn’t love a group? A few, ultra-introverts that [...]

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Change your fitness sales mindset and change everything

Behavior Change For Fitness Sales Got clients? Most trainers will say they either need more clients, they need more hours or they need more revenue. The secret is in more clients. The more in [...]

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The Happy Fitness Customer Myth

You Push You Lose Them. Your job is to give them what they need. Even when you feel them pushing back. Ironically, most trainers take pride in being known for “the tough trainer.” [...]

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Spring Break brings opportunities to some trainers and frustration to others – which are you?

Hear a Pin Drop ​For some trainers and gyms that’s what happens this time of year. The annual pilgrimage to beaches, slopes or basketball arenas leaves the gym and perhaps your training [...]

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Are you marketing to boomers?

Recently posted on Gyminsight.com here’s an article that’s a quick read and a quick fix. Check your website: 1. black font on white background? 2. larger font that usual? 3. images [...]

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Is It Your Lucky Day or Not?

Are you using your time wisely? Promotions don’t happen spur of the moment. They happen months before they should start. You build up anticipation…prepare for the launch. You post, [...]

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