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The Lucky 13 for Fitness Pros

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Don’t Hire A Personal Trainer without reading THIS

What Questions Should Appear On A List Of Must-Ask Questions Before You Hire A Personal Trainer? Here’s my response to that. I published them my answer in a book over 18 months ago. At this [...]

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What Is Your Brand?

GO ON, Google YOU. I DARE YOU Someone else is, I guarantee it. Well, that is if you are marketing with enough oomph to attract any interest. It’s the first place they’ll go. So what [...]

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Are you watching trends or setting them? Don’t miss this opportunity

WINNERS MAKE THE FUTURE COME TRUE BY WORK Trends are past “what happened” hoping to know the future. It’s a guess. It’s a popular vote by fitness professionals. Did you [...]

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The Books Top Trainers Read (and love) this year

GOT YOUR NOSE IN A BOOK? or …. your buds in your ear? Most of the successful = profitable + happy entrepenuers I know read… a lot. A book a week… read, listen, absorb. I find [...]

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What to always do and never do for Public Speaking profit

What’s the Number One Source of New Personal Training Clients? Bingo. Public Speaking. Yet, few trainers do it. On purpose, with intent and strategically. I don’t mean setting a goal [...]

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The Future Of Fitness and How To Prepare with Pat Rigsby

Take a listen..to hear what’s in store for your future. Last week Pat Rigsby joined me for a podcast episode. We had a great chat about where we’ve come as an industry and [...]

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Your Personal Training Vocabulary – A or F?

AWESOME! The client did it! They reached their goal for the set. Awesome! The client has job opportunity that offers big promotion. Awesome! ​Your studio is going to get involved in online [...]

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Branding U – Planing Your Personal Training Career Strategically

Every trainer begins somewhere. Growing your number of sessions, increasing your repetitions, increasing confidence. Decide what area you prefer. Create a niche and stick there. Go deep. [...]

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Top Ten Fitness Trainer Failures

Top Ten Reason (or Signs You’re Headed) For Fitness Business Failure 1. Delivering a terrible product or service. In the last month alone, not one, not two but three customers – [...]

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