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Why You’re Undercharging and What To Do About It

If You’re Using A Rate Sheet, You Probably Have Too Many Rates. If you place that rate sheet in front of a client your best guess should tell that if they decide to buy they’ll buy [...]

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6 Steps To Win In The New World of Personal Training

1. Stop calling yourself a personal trainer. They’re a commodity. If a consumer is shopping they shop lowest rate of any commodity. Toilet paper, paper towels, napkins. You need to change [...]

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How To Stand Out With Customers Seeking Personal Trainers

Critical advice from the decision makers: your customer Be very good at what you do. Stand out from the rest. Have published articles in specific areas. Have a track record of testimonials from [...]

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Did you quit yet?

ARE YOU WINNING OR JUST STUBBORN? “Don’t be afraid to give up the good to go for the great.” – John D. Rockefeller A few weeks ago I posted a blog (and video) about the [...]

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Seeing the State of Fitness Prospects Just Got Easier

WHAT’S THE STATE OF YOUR UNION? And by that I mean, your next union with a new client? Of course if you know what they’re thinking… you’re going to choose words and images [...]

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Must Have Policies and Forms For Your Business

You Will Be Tested You’re working with people. You’re working with emotional-based problems more than you’re not. Think you don’t need many policies? Think again. The best [...]

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Biggest Mistakes In Email That Cost Subscribers

Make These Mistakes And Lose Customers Quick 1. Talk about yourself. All the time. If you are sending emails and only promoting your programs with a. flyers of your programs b. articles that lead [...]

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Are You Using Coaching As A Source of Revenue and Results

Forget Exercise and Make More Revenue It’s only taken 30 years for the fitness industry to realize that it isn’t the exercise, the nutrition, but the thoughts around it that keep our [...]

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Mindset of Winner – What They Do and What They Avoid

Winners Do This: 1. They know what they believe in, what they represent and what they don’t. They approach a decision based on these simple things … as they affect the future growth [...]

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What Did You Do With Your Last 60 Minutes – Will It Gain You A Client

10 Things You Could Do In An Hour That Will Bring You More Clients 1. Create a video with a call to action. 2. Write an article with a byline with live links. Submit it to online sites, and [...]

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