If You’re Using A Rate Sheet, You Probably Have Too Many Rates. If you place that rate sheet in front of a client your best guess should tell that if they decide to buy they’ll buy something in the middle of your sheet. That’s only a fraction of things that go wrong. When you train […]
Why You’re Undercharging and What To Do About It Read More »
1. Stop calling yourself a personal trainer. They’re a commodity. If a consumer is shopping they shop lowest rate of any commodity. Toilet paper, paper towels, napkins. You need to change your title for your own self-worth. You’ll start believing all you do is exchange an hour or half hour for money. You’re an expert who
6 Steps To Win In The New World of Personal Training Read More »
Critical advice from the decision makers: your customer Be very good at what you do. Stand out from the rest. Have published articles in specific areas. Have a track record of testimonials from clients who “know people.” You may have to do a few gigs for free to get that done. Offer your service in
How To Stand Out With Customers Seeking Personal Trainers Read More »
ARE YOU WINNING OR JUST STUBBORN? “Don’t be afraid to give up the good to go for the great.” – John D. Rockefeller A few weeks ago I posted a blog (and video) about the importance of knowing when to quit. It’s worth a read and gets right to the point. This is January …almost
WHAT’S THE STATE OF YOUR UNION? And by that I mean, your next union with a new client? Of course if you know what they’re thinking… you’re going to choose words and images differently to effectively reach them, right? If your spouse or significant other were upset at something you’d done or not done and you
Seeing the State of Fitness Prospects Just Got Easier Read More »
You Will Be Tested You’re working with people. You’re working with emotional-based problems more than you’re not. Think you don’t need many policies? Think again. The best time to think about them is BEFORE you need them. That is, before you start business. The next best time to think about them is now. Policies you
Must Have Policies and Forms For Your Business Read More »
Make These Mistakes And Lose Customers Quick 1. Talk about yourself. All the time. If you are sending emails and only promoting your programs with a. flyers of your programs b. articles that lead with promotions of your programs …bu-bye… Unless you’re a RETAIL store that is there for the purpose of SELLING goods that
Biggest Mistakes In Email That Cost Subscribers Read More »
Forget Exercise and Make More Revenue It’s only taken 30 years for the fitness industry to realize that it isn’t the exercise, the nutrition, but the thoughts around it that keep our customers from sticking with it. They don’t get up in the morning thinking “I’m going to do exactly the opposite of what my
Are You Using Coaching As A Source of Revenue and Results Read More »
Winners Do This: 1. They know what they believe in, what they represent and what they don’t. They approach a decision based on these simple things … as they affect the future growth they want not as they effect the immediate challenges that might be created because of them. Their reaction isn’t …that’s going to
Mindset of Winner – What They Do and What They Avoid Read More »
10 Things You Could Do In An Hour That Will Bring You More Clients 1. Create a video with a call to action. 2. Write an article with a byline with live links. Submit it to online sites, and modify it and post it on your website. Link to it in your next newsletter (not
What Did You Do With Your Last 60 Minutes – Will It Gain You A Client Read More »
LOSING MONEY? Check your ceiling. You read right. So many times when a trainer or a fitness center prices their rates they do it with the hope that lowering the rate they really want will make it easier to attract and sell. Because they hate sales. Or think they do…they don’t have any experience to judge
Selling Discounted Packages or Singular Session Rates Read More »
Email is the Number One Source of Communication and Marketing with a New Customer Do you want to be a Yahoo? Enough said. Worse, though…you send a newsletter out. Your heavily logo’d, branded email service that includes the names of employees or of (another mistake) independent contractors…with call to actions that say for more information
Are You Still Using @Gmail @Yahoo @Hotmail For Your Business? Read More »
You deserve to attract your dream customers and earn the value of the transformation you provide. I’ll help you do it and keep the freedom and flexibility you love.
Debra Atkinson
Voice For Fitness LLC
1630 30th St Ste A Boulder, CO 80301
(480) 448-6560