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Happy New Year!!

It amazes me how many full service clubs are not open on New Year’s Day. Now, I do understand that staff also want to enjoy the holiday, yet I have always found in fitness that many [...]

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Defining Your Strengths

Unlike body work; where we need to create a good balance often by focusing on our weak links and stretching what’s tight while strengthening the long and weak; in business that’s not [...]

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Know What You Want

Last week had you plopped any small child on Santa’s lap 9 out of 10 times you’d hear them rattle off a list of items they hoped to find under the tree. Knowing what you want is half [...]

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It’s Not Too Late!

If you haven’t let your clients, your staff, the other people who help you serve your customers that you care and appreciate them, do it today! You don’t have to get an elaborate [...]

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Sharing…the Season’s Best Marketing

The winner of this year’s Fitness Program of the Year has something to say…to you. MarketingWell.com is her website. She has posted some tips and treasures. You may have done them and [...]

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Developing Value-rich Content to Attract New Clients

You shared a list of books, new products on the market, and made your recommendations for gift giving? You’re not done! Now take that and develop a new one day nutrition bootcamp, a clinic, [...]

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More Value Content You can Share with Personal Training Clients

Gift giving time of year. Your inspiring the world to fitness, right. So as your clients and prospects are looking for gifts for others provide them with plenty of ideas. You are a wealth of [...]

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Offer Value and Value Personal Training Clients…for Free!

‘Tis the season! …to be on the phone and emailing your clients….sometimes chasing them down to get them in and keep them accountable?? This is sometimes our slow time, yes. If [...]

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Tell, Don’t Sell ….and get Sales in Personal Training!

I don’t want to be sold. I don’t want someone else telling me what they think is best for me. At least not until I believe they are an expert. Our customers are the same. So tell, [...]