Start doing your research! Find facts, quotes, anecdotes and identify how they support your message. Facts – Do your homework. If you use a percentage or statistic, know where it [...]
If you want me to speak for two minutes I’ll have to prepare three weeks. If you want me to speak 30 minutes I’ll have to prepare a week. If you want me to speak for an hour, [...]
What is your plan for Black Friday? Don’t have a plan? Time to get a plan! If your club members, clients and prospective clients exchange gifts during the holidays then the day after [...]
Have you had any direct marketing calls during dinner lately? A mailbox full of colorful oversized postcard flyers? And inbox of opportunities? And you hung up, filed in the circular file without [...]
I met with a creative team for web design today. They asked a number of questions to gather information so they could design a program that meets my needs and that gets across the number one, [...]
A trainer recently sent me some ad copy to use as a post on our cardio equipment inside our club. It invited the reader to ask for more information about our bootcamps at the front desk. [...]
“I’m not going to buy anything today.” That’s how the session started. The trainer had an older client in for a new member complimentary session. My guess was that she was [...]
“Is this a really slow time?” a trainer recently asked. Her complimentary session bookings are low right now. No, this is the first of November! Things are picking up if anything. [...]