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Sell Personal Training First, Create Later

In the sales arena all too often trainers can back themselves into a corner and sell only what they know. Namely, this means sessions. Trainers like to work out. They like to exercise and create [...]

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I Can’t Beleive He Said That!

“..in the corporate fitness world it’s so different than commercial settings where people join and then they just forget about them.” Those words came from a student intern this [...]

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The Right Thing

A recent series of phone calls with another employee at our fitness center included that employee’s assessment of my decision to stick by our hiring standards and have to pass on a quality [...]