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Selling Summer Fitness

Are you launching your summer camps, kids fitness programs, bikini bootcamps? If not, it’s time!  June and July can either be slower because of vacations and warm weather that keep people [...]

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Selling “as if”

The gap between a new client and a lost sale varies based on your confidence. You have to believe more than the client that this is the right thing for them to do. If you are 100% invested in the [...]

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Where’s Your Chocolate Milk?

How will you sell anyone else on exercise and health if you don’t have a way to rejuvenate? You preach refuel and recovery, but do you do it yourself? What’s your chocolate milk? What [...]

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Selling Fitness

It’s your job as a fitness professional to help others overcome the negative thoughts that keep them from exercising. It’s true that sometimes during a consultation with a new [...]

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Speak the Truth

So many times when a fitness professional loses the sale it’s because of one or two things: 1.) they don’t quite believe themselves that they can help the prospect they’re [...]

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Say What You’re Thinking

Yesterday at our weekly role play for Sales on of our new and talented trainers was up to bat. She’s not a new trainer, but new to our team and fairly new to selling. She’s not used [...]

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Contest

The Biggest Loser gets attention. Good bad and ugly, people are talking about it and tuning in. You don’t have to agree with all it promotes but it is difficult to argue that it has created [...]