Creating a Fitness Niche

You don't want to expand your reach to an ever-growing population and end up catching fewer people in your net. You want your focused message to speak loud and clear to a specific population and [...]


Promoting Personal Training

They won't come in the door, you'll have to go get them. You have to walk and talk and think as they do. You have to consider whether your appearance and uniform and personality may intimidate [...]