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It’s Not Your Content That’s Killing You, But This Is… and You CAN Change It!

Articles, Blogs, Podcasts, Infographics, and Videos Don’t Matter Without This You could spend your entire day creating content. You’ll need to if you’re not. Or someone on your [...]

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What do you need to say no to?

Just Say No In order to say yes to the things that long term will matter most in business, family and life you’ll have to say “no” to some great opportunities. It’s a [...]

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Do You Have the Mindset for Growing Your Personal Training Business?

You don’t love sales. Few trainers do. Maybe you’re the exception to the rule. In 34 years of fitness industry work, before personal training was the second question after membership [...]

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Are Toxic Shock and Content Fatigue Killing Your Fitness Blog?

Content Fatigue, Toxic Shock, and Boring Blog Syndrome If you don’t have a blog, skip this. Go immediately to the top questions your customers ask, the reasons people say no, and start one. [...]

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Are You Wasting Your Time on Social Media Doing This?

Social Media is Either Your Best Friend or Worst Enemy There’s no middle ground. Either you’re one of the few who has figured it out and it’s working for you or you’re [...]

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Your Blog Posts and Articles Don’t Dance Alone: How You Go Viral

You’re Blog Isn’t Going to Distribute Itself Have you ever written an article or blog and expected it to market you? Have you just written it and expected your customers to share it? [...]

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The Easiest Way to Create a Personal Training Program They’ll Buy

The First Step to Social Media Success …. is listening.  It’s the one most often skipped.  Have you noticed? Posting flyers, and promoting your programs, and your services, your [...]

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Feeling the Pain of Empty Seats In Your Personal Training Programs?

Are You Trying to Sell 2009 Services in 2016? Your customer is smarter. They have more options. They have access to a dozen programs online that may touch their pain points and solve their [...]

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How To Craft an Offer They Can’t Refuse

If You Have Plenty of Traffic, Do They Want What You’re Selling? Traffic is easy. You can buy as much traffic as you want. Online, offline, and direct marketing is available every where you [...]

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Do You Know The Biggest Mistake Trainers Make Creating Programs?

Programs That Success vs Programs That Fail Your customer has gotten smarter, more savvy, and has better choices. If you’re still offering yesterday’s programs or something from 3 [...]