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5 Pieces of Fitness Blog Content You Need

Coming up with fitness blog content may feel overwhelming. It may feel like pressure for reasons you haven’t even put your finger on. There’s that little voice that says, what are [...]

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What You Need to Do To Convert Email to Fitness Sales

First let me tell you what’s not working. Promotion, promotion, promotion. If you’re making any of these 5 Biggest Mistakes with email marketing your open rates are probably around 17-18% and [...]

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How To Craft an Offer They Can’t Refuse

If You Have Plenty of Traffic, Do They Want What You’re Selling? Traffic is easy. You can buy as much traffic as you want. Online, offline, and direct marketing is available every where you [...]

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The Biggest Mistakes You’re Making with Fitness Marketing

#1 Adding People to Your List Without Asking Permission or Telling Them Something Juicy is Coming No one is begging for more email. No one lacks for information. If someone didn’t knowingly [...]

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Your Passion Should Be Obvious – It’s Not Waiting To Be Discovered

When There Is A Cause You Care About: Show It Whatever you begin, continue. Commit to a volunteer opportunity for long enough to make a difference. Only commit if its something you care [...]

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Happy Thanksgiving!

I am grateful for the scores of fitness professionals that I have met along the way in these last 31 years. I am thankful for the ride through the evolution of fitness, health, and wellness. I am [...]

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Is Your Call To Action Working?

Every Blog or Newsletter includes a Call-to-Action or You’re Losing Money Ouch! Really? Yes. The purpose of a blog or a newsletter is to provide value that attracts your customer. Once you [...]

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Why are Neighborhood Studios Out Charging Big Clubs and Collecting It?

Why is a more expensive option with fewer amenities grabbing a bigger share of fitness business? Customer service. Branding. Quality. And it’s all in the customer’s perception. [...]

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A Picture – that your customer identifies with – is worth 1000 __________

A Picture A Post It’s a good rule of thumb if you want to boost your social media success. There’s no where that’s not true. Even Twitter that was once 140 characters and [...]

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The First Rule of Fitness Marketing – two minutes to better messages

QUICK 4 QUESTION QUIZ: Who is your ideal client? How old is he/she? What is her/his biggest problem? What does he/she wish would go away? Are you that age and gender with that same problem? You [...]