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5 Specific Strategies to Capitalize on the New Year’s Fitness Rush

In the final hour of marketing you need specific strategies. I just read a disappointing article in Club Solutions. I’ll admit I’m always skeptical of a “free” magazine. That said my opinion is [...]

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Top 10 Personal Training Business Podcasts of 2017

It’s the end of another year and that means your votes for best personal training business podcasts are in. Download these episodes for your holiday workouts and start the year with some [...]

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More Fitness Clients From Simple Homework

Helping Fitness Clients Find You Fitness clients were finding me organically. I thought I was clear on my brand message. I was wrong. I know who I serve. I am my target market, for crying out [...]

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5 Pieces of Fitness Blog Content You Need

Coming up with fitness blog content may feel overwhelming. It may feel like pressure for reasons you haven’t even put your finger on. There’s that little voice that says, what are [...]

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What You Need to Do To Convert Email to Fitness Sales

First let me tell you what’s not working. Promotion, promotion, promotion. If you’re making any of these 5 Biggest Mistakes with email marketing your open rates are probably around 17-18% and [...]

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How to Get More Fitness Clients with Content You Already Have

You want more fitness clients. You want them to stay longer and pay longer. You’re constantly trying to keep up with monitoring session numbers per week, retention rate, conversion numbers [...]

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Are You Missing Out on the Most Effective Free Fitness Marketing Tool?

Fitness marketing is more and more competitive. It doesn’t matter if you are a solo personal trainer, or a full-service facility, there is more noise distracting your customers right now [...]

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How Make Every Woman Over 50 Want You: Personal Trainer’s Guide

I have dozens of emails, Facebook posts, and YouTube comments every week describing terrible experiences with personal trainers who didn’t “get me” from women who are over 50. [...]

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What to do when great personal training programs aren’t full

Right off the bat we have to agree that with the title of this blog I’m assuming. I’m assuming that your programs are great. I want to operate that way with this blog. So, I’m going to put it on [...]